Advance London Accelerator


Commercialising innovation within the Built Environment

Applications for the accelerator are now open!

Advance London’s mission is to accelerate the growth of the circular economy in London by supporting businesses from startup through to maturity.

In partnership with The Carbon Trust, we have launched London’s first circular economy accelerator programme, which will take startups with an MVP through a tailored 6-month programme of growth to commercialise their innovation.

The first cohort will address industry-led challenges within the built environment, delivering scalable solutions to help London’s transition to a low carbon, circular economy.

Want to know more? Download the information pack here.

The problem

  • Cities consume 75% of primary energy, are responsible for 70% of carbon emissions, and consume 75% of the world’s natural resource products. [1]
  • The construction and operation of the built environment consumes 60% of all materials in the UK. [2]
  • More than 400 million tonnes of materials are delivered to UK sites each year. Of these, 60 million tonnes go to landfill due to over-ordering, ordering incorrectly or damage due to poor storage. [3]
  • Construction and demolition projects generate 25–30% of the total waste in Europe. [4]
  • It is estimated that only up to 65% of office building capacity is utilised. [5]
  • Buildings account for 36% of total CO2 emissions and 40% of energy demand in Europe [6]

The opportunity

  • The value creation opportunity is significant, amounting to €105 billion between now and 2025 [7]
  • Good design and collaboration can result in building materials retaining 60% of their original value at the end of first life. [8]

Do you have a solution?

Do you have an MVP that could advance concepts such as:

  • Modularisation
  • Design for disassembly/de-construction and re-use
  • Prolonging asset life and maintaining asset value
  • Alternatives to carbon intensive materials
  • Servitisation or leasing models
  • Material/asset re-use and recycling
  • Improved utilisation and efficiency of building assets
  • Offsite manufacturing and standardisation
  • Utilisation of building assets

Or an enabling technology that could be applied to the built environment to support the transition to circular business models

  • IoT and sensors
  • Blockchain
  • AI/Machine Learning

If so then this programme has been designed to help you commercialise your solution and connect you with market leaders.

The Programme

Recognising that no two businesses are the same, the Accelerator will offer a bespoke journey of growth for the selected startups, which will include:

Bespoke support

Dedicated innovation team to help you accelerate your business growth with no equity or fees.

Access to finance

Investment readiness support, connections to investors, professional services and other sources of funding.

Access to market

Input and guidance from our network of industry leaders to help you refine, pilot and validate your innovation.


A panel of expert mentors who will guide your personal and professional growth.


Free desk space and meeting rooms, and benefit from peer collaboration in LWARB’s new circular office in Shoreditch.


Access to LWARB’s extensive network of built environment, circular economy, public sector, and policy connections.


Supported by

Want to know more?

For more information please get in touch:

Stuart Ferguson

Head of Investment

Jessica Brodrick

Business Development Officer


[1] Barker, M. (2008) Time to bin industry’s lavish habits [Online] Construction News, Available at:
[2] EUROPEAN COMMISSION (2016) Construction and Demolition Waste [Online] Available at:
[3] Miller, N. (2014) Workplace Trends in Office Space: Implications for Future Office Demand, University of San Diego; GSA Office of Government Wide Policy (2011) Workspace Utilization and Allocation Benchmark.
[4] Carra, G. and Madgani, N. (2017). Circular Business Models for the Built Environment. Ellen Macarthur Foundation CE100.
[5] University of San Diego, 2011
[6] SystemiQ & Ellen MacArthur Foundation (2017), ‘Achieving Growth Within’ 
[7] SystemiQ & Ellen MacArthur Foundation (2017), ‘Achieving Growth Within’ 
[8] Arup and BAM (2017), ‘Circular Business Models for the Built Environment’